Develop professional skills to better perform their duties to meet the international standards required by the market.
Disseminate and strengthen the images of L’Oréal Professional Products, as partner of the best professional beauty salons, through a strategy of its multiplier philosophies and their values throughout the training period.
Instruct, encourage and monitor the students so that, through the good use of the knowledge acquired, they are able to meet in a personalized way, to protect the health and integrity of its customers, consumers and of the L’Oréal Professional Products, and position themselves to rise to be the best professional stylists.
About the L’oréal Professional African Salon Institute
In 1909 Eugene Scheuller; a young chemist with an entrepreneurial spirit, founded the company that was to become the L’Oréal group. It all began with ONE of the FIRST hair dye that he formulated, manufactured and sold to Parisian hairdressers. With this the founder of the group forged the FIRST link in what is still the DNA of L’Oréal namely; research and innovation in the service of beauty. We have started this Institute to continue Eugene Scheuller’s dream to keep the industry alive and inspired.
CELEBRATING ONE IN 2015, LAUNCHED 20 FEBRUARY 2014
1st L’Oréal Institute in Africa
1st of it’s kind
1st awarded Certified Stylists
1st students 100% job placements
1st awarded best international Institute in Africa in year One
ONE DREAM = ONE TEAM = ONE GOAL
UNIQUE SERVICE OFFERING OF TRAINING ON MULTI-ETHNIC HAIR TYPES: provides a unique service offering in equipping of stylists to develop and enhance their professional skills and abilities to better perform in servicing multi-ethic hair types;
CONTRIBUTES TO A MORE INTEGRATED SERVICE OFFERING: working on multi-ethnic hair types contributes to a more integrated service offering for individuals in the hair industry;
The Institute is an important statement for L’Oréal in Africa. We want want to welcome consumers from a diverse spectrum to come and discover the sense of beauty that is synonymous with that of a L’Oréal salon. Our vision is to reinforce and strengthen L’Oréal Professional Products and the L’Oréal brand as the partner to the best professional beauty salons, by engaging in a multitude of phylosophies and strengthening core values throughout the incubation period.
PROMOTES ENTREPRENEURSHIP: L’Oréal Professional African Salon Institute promotes and encourages entrepreneurship by equipping students on how to run and manage a business and thereby contributing to the development of the SMME sector;
CONTRIBUTES TO JOB-CREATION: L’Oréal Professional African Salon Institute ultimately seek to address the shortage of professionally-trained stylists within the sector. In developed countries stylists represents a significant base and on average the ratio of 3:1000: (employee per 1000 inhabitants) indicates the contribution towards formal employment or economic independence for many. In France, there are 58 000 hair salons employing more than 150 000 employees, the second largest profession in France and the first for women. Historically, in Europe and worldwide, hairdressing provides one of the most natural and accessible opportunities for economic and personal development for women starting from the small first salon to the big beauty parlor with a significant impact on overall national welfare and social development. The L’Oréal Professional African Salon Institute has a placement and mentorship programme that affords opportunities for awarded students to work in L’Oréal salons thereby contributing to job creation. L’Oreal South Africa has already placed the vast majority of students in L’Oreal salons in order to assist students obtain hands-on practical training and mentoring as well as affording students an income while studying;
FIRST OF ITS KIND: the first L’Oréal institute developed by the world leader in haircare and beauty in Africa & South Africa, bringing cutting-edge knowledge coupled with the latest global trends and over a century of experience to the local market. Worldwide we have more than 350 L’Oreal Professional Institutes and studios varying in size for over 1 million stylist trained yearly;
L’OREAL INVESTS IN THE INNER CITY: L’Oreal South Africa is investing in the inner city and contributing to urban regeneration as well as being physically close to a number of communities that would welcome training in multi-ethnic hair and salon services;
LIFESTYLE/FASHION/BEAUTY: The L’Oréal Professional African Salon Institute will bring international glamour to Braamfontein and contribute to the development of the area as a “hip and happening” place to be; the Institute will house the artwork statue Maka;
EDUCATION AND TRAINING: Contributing to education is important to L’Oréal and the L’Oréal Professional African Salon Institute,- while needing to be self-sustaining does not follow a profit model -we see the L’Oréal Professional African Salon Institute as an investment in education, training and development. In 2014 a young woman, Chwayita Goci, a self-trained stylist from Soweto who supports her household and who was unable to obtain a formal qualification which limited her employment opportunities has been offered a bursary to study at the Institute by L’Oreal South Africa, provided with professional products to enhance her existing work in her community and given employment at a L’Oreal salon through 94.7’s Christmas Wish List. She was awarded as a L’Oréal Certified Stylist and finished top in her group; See link below:
In France, there are 58 000 hair salons employing more than 150 000 employees.L'Oreal Institute